This book is quite valuable for both students of commerce and anyone who is interested in conducting business in the global market, and it is highly recommended. In this book, the writers discuss various distinct chances that a company may take advantage of in foreign markets, as well as the tactics that can be used to help a firm remain in that market. Through this book, readers will get to know about the types of challenges businesses and businessmen face when they expand their business to international levels. Every chapter in this book has a wide range of information, and it has six chapters. The chapters of this book have been written by the authors after conducting research in this field, and also, the authors have included each topic after a lot of thought. The content of this book is prepared in an easy and simple language that will be helpful for everyone to understand the information. The topics covered in this book are in a detailed manner, and this book will help students of commerce and management prepare for their academics. This book can also be used by anyone who desires to start their own business.
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