Entrepreneurship And Small Business Management

ENTREPRENEURSHIP IS A NOTION THAT HAS DEVELOPED OVER TIME. THE TERM “ENTREPRENEURSHIP” REFERS TO A SPECIFIC FACET OF THE LARGER COMMERCIAL CONTEXT. THUS, MODIFICATIONS TO THE COMMERCIAL LANDSCAPE ARE LIKELY TO AFFECT THE GOALS AND STRATEGIES OF ENTREPRENEURS. IN THE LAST SEVERAL YEARS, INDIA’S BUSINESS CLIMATE HAS SEEN SOME DRAMATIC SHIFTS. THESE HAVE HIGHLIGHTED THE NEED OF ADAPTING TO NEW DEVELOPMENTS IN THE FIELD OF ENTREPRENEURSHIP AS WELL AS SMALL BUSINESS MANAGEMENT IN ORDER TO PROVIDE THE MOST CONFIDENT AND UP-TO-DATE BOOK POSSIBLE ON THE TOPIC. THIS BOOK IS DESIGNED TO SERVE AS A TEXTBOOK FOR A BACHELOR’S, MASTER’S, AND MBA-LEVEL PROGRAMME ON BUSINESS STARTUP. THE CHAPTERS IN THIS BOOK ARE ORGANISED SIMILARLY TO THOSE IN A STANDARD TEXTBOOK USED IN CLASSES ON ENTREPRENEURIAL MANAGEMENT. THIS BOOK PROVIDES A THOROUGH INTRODUCTION TO ENTREPRENEURSHIP AND BUSINESS MANAGEMENT AND SHOWS HOW ITS IDEAS AND METHODS MAY BE USED IN THE INDIAN SETTING. THERE IS A NICE MIDDLE GROUND BETWEEN THEORY AND PRACTISE IN THIS BOOK, WHICH HELPS BUSINESSES ADAPT TO NEW ENVIRONMENTS.