“Strategic Brand Management” is a must-read book for anyone interested in branding and how important it is in modern business. This book tells you everything you need to know about the art and science of managing brands in a world where names often stand out more than real assets. People of all levels can benefit from this book, from seasoned workers who want to improve their branding skills to people who are new to the field and are excited to learn more about it. It goes into great detail about branding principles, ideas, and real-world uses, giving people, businesses, and groups the tools they need to make the most of their names. The book uses insider knowledge, cutting-edge research, and enlightening case studies to show the strategies and tools that are needed to do well in the very competitive world of branding. It goes into great detail about the basics of branding, how to keep and change names strategically, and how to be flexible enough to deal with changing customer tastes and the way the global market works. By looking at cases from real life, readers can learn a lot about how well-known brands have done with strategic brand management. Additionally, the book is a great trove of useful resources and tools that can be easily used to create and handle brands in any discipline or business.
Name of Author

Dr. N. Nirmala Devi

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